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The Customer Loyalty Program is designed to help our clients attract and retain loyal
profitable customers who become advocates of our clients' products and services. The
program provides a yearly survey, in-depth customer interviews, to pinpoint exactly how
our clients can increase customer loyalty, win new business, and solve problems before
customers are lost.
The consulting team, having conducted and managed thousands of customer requirement
interviews in high-tech business-to-business markets, has a strong background in leading
edge technologies to address complex product and service issues. Surveys are
customized to address our clients' unique products, services, and customer base.
Program Basics
(1) We interview customers in-depth. Clients receive a detailed write-up of
every interview conversation to document the following:
- Assessment of satisfaction and loyalty
- Performance ratings in customized categories
- Perceptions of how our client rates compared to competitors
- Suggestions for improvements
- New technology or new product/service requirements
- Future purchasing plans
- Number of referrals given and other measurements of loyalty
- Customized questions to address specific market concerns
(2) We will generate a full report and presentation, the Customer Roadmap to
Loyalty, including recommendations for increasing loyalty, attracting new
business, and managing customer satisfaction issues. The roadmap report will
document what customers require to ensure their loyalty, how to work on
customers' day-to-day concerns, how to identify target customer segments, how to
stay ahead of the competition, how to plan for customers' future needs, and how
to increase profitability through customer loyalty. This program also helps clients
meet ISO standards for customer satisfaction tracking.
Please call us at (408) 978-1035
to discuss how we can establish a winning customer satisfaction
and loyalty program at your company. We will provide you with
a detailed proposal describing your customized program, free
of charge.
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